Cowboy Hegemony and Casual Cultural Racism As It Pertains to Texan Humorists With a Special Focus On the Works of Tex Avery and James Marshall

I was scrolling through the Fuse 8 n’ Kate archives to see if they had done a book I hope to recommend when I noticed I missed a recent episode. It was the one following their review of The Stupids Step Out and if you listen to it to the end, you’ll hear Betsy refer to an email she received which talked about James Marshall and his frequent use of Native American headdresses as a costume for his characters. That email came from me, and that topic—what was Marshall thinking when he drew those headdresses?—is something I’ve meant to write about for a while. It wasn’t until February 26th of this year that my thoughts came together and I compiled them in a follow-up email to Betsy. So, if you heard the letters segment of the Laughing Latkes episode and was left wondering what exactly my incendiary thoughts were, this post is for you.

Why did my thoughts click on February 26th? February 26th is Tex Avery’s birthday. Tex Avery, in case you didn’t know, is the famed Looney Tunes director and creator of Bugs Bunny (though he’d became more famous later in his career for Droopy and his work for MGM) and if you’ve ever watched one of his cartoons, you’ll notice they come with more gags per minute than any other cartoon director’s work. A number, perhaps unsurprisingly, are problematic but he was by all accounts a highly sensitive and empathic person and I’ve often wondered about that disconnect: how did Avery view those gags? What blinders did he have on? And then I read a review of one of his shorts by SWAN BOY cartoonist Branson Reese:

This part:

One of the problems with making a gag a second cartoon in the early fifties if you aren’t an especially sensitive man is that some f***** up racial and cultural stereotypes get in there. You can almost imagine Tex Avery directing his own direction here: a man shoveling every joke he can get his hands on into a furnace. He pauses and looks down at his shovel to see a blackface joke. He looks up at the camera and shrugs before throwing it into the short. I don’t think it was malicious, just indifferent. But I also don’t think that’s better.

https://letterboxd.com/film/magical-maestro/

I think Reese put his finger on it here. Avery was mostly indifferent. A gag is a gag is a gag and he’s cramming as many as he can into the 600 feet of film that make up one of his cartoons.

Now, that said… Tex Avery has this one cartoon set in an Native American village (BIG HEEL WATHA, 1944) and it opens with the main character looking at the audience and saying “Hello, all you happy tax payers”. This is a play on Droopy cartoons where Droopy always opens with “Hello, all you happy people” but it very clearly points to a political opinion which (except for Hitler-bashing) is a rare thing in a Tex Avery cartoon.

Where this connects to Marshall? Marshall, like Avery, was a born and bred Texan and I think Native Americans, in his day in Texas, were a visible minority in a way they weren’t in other states (except maybe Arizona and New Mexico). I have no doubt both he and Tex Avery grew up surrounded by strong prejudices against their respective local tribes. How could they have not? I, myself, in third grade in Jakarta, Indonesia, half a world and a generation away, went as an “Indian Brave” for Hallowe’en, wearing the costume my older brother was given for his performance as “Lonesome Polecat” in a high school production of LIL’ ABNER.

I think the argument can be made that, like Tex Avery, Marshall was first and foremost concerned with gags. An efficient storyteller, Marshall relied on a number visual shorthand devices. The headdress, ultimately, was one of those—a convenient costume, a quick way to say “this character is playing dress up”. That he landed on the headdress and not, say, a pirate’s eye patch or a real estate tycoon’s top hat, is no accident. But like Reese in his appraisal of Avery, I don’t think it was malicious. Just indifferent. And I agree there as well, that this doesn’t makes it any better.

To me, the question of whether James Marshall was racist or not is immaterial. On the balance of intent versus impact, the impact of Marshall’s choices clearly outweighs his intent. This iconography remains harmful and I think acknowledging that is important. Beyond that, though, I don’t know. Frank Asch’s Bear received an update (as described in Debbie Reese’s blog here), maybe George and Martha could use one. If the question comes down to “would Jim himself approve of the change?”, I can only offer that Marshall, also like Avery, is remembered as a kind and extremely sensitive person. When I interviewed Marshall’s agent for the biography, he said Jim was one of the two kindest people he had ever worked with in all his years in publishing (click through for the other person). You take that, Marshall’s great respect for his young audience, and the fact that the man liked having his books out there (and loved) and you probably have a pretty convincing argument for updating any future editions of the books.

And if you’ve read this far and you have the inclination, rights and means to produce an updated version… (ahem) I do a pretty good Marshall.

UPDATE: a big thank you to Betsy Bird for suggesting the title for this article, a much better alternative to mine (sung to the tune of that Gene Autry song): The Hippos Wear Feathers in Their Hair (clap clap clap clap) Deep In the Heart of Texas.

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#PBwithJ: THE EMPEROR’S NEW CLOTHES (1998)

I heard you like picture books by celebrities!

Yeah, yeah. I know people love to hate on celebrity-authored books, but I, quite honestly and just for the record, I have no opinion on them. This book, though, stands out in my mind because it had ALL the celebrities. I hadn’t seen it since I thumbed through it at a bookstore in Napa twenty-five years ago and I suddenly wanted to see it again. Thanks to ThriftBooks over on ebay, I was able to pick up a copy.

The story is Hans Christian Andersen’s THE EMPEROR’S NEW CLOTHES as told from the perspective of various court members and townspeople. The threads of the story are held together by a moth (illustrated by Quentin Blake) who flutters around the kingdom acting, if you’ll pardon the expression, as a fly on the wall letting the reader in on the various schemes and machinations behind the Emperor’s eventual humiliation.

So, each character (celebrity) gets a spread and each spread is given to an illustrator, themselves a celebrity of the children’s book illustration world. I mean look at that line-up! It’s a who’s-who of the then heaviest hitters—headliners at your local Bookstop, Borders, Coles, or Waldenbooks.

Sabrina, JTT and Stormin’ Norman make this the most 90s line-up ever.

So I’m flipping through the book and I’m instantly struck by two things: man, did illustration have a “look” back then and, boy, do I ever miss it!

Peter de Sève
Mark Teague
Steve Johnson & Lou Fancher
Daniel Adel
S. Saelig Gallagher
William Joyce

Thinking about how so many books from the 90s had that painterly look made me wonder which media dominated illustration at various times. It’s hardly a scientific survey, but I’d break it down like this:

DECADEMEDIA
70sink/ink and watercolor
80scolored pencil
90soil pastel/oils
00sgouache
10sdigital gouache/Procreate
20s???

We’re only three years into this decade so maybe it’s too early to call it, but I expected to see a turn towards silkscreen and risography. Sure, I’m a zine fan and it was probably more than a little bit of wishful thinking but I remember rubbing my hands together when Joohee Yoon’s THE TIGER WHO WOULD BE KING (2015) came out and thinking, “Oh man! Here we go!!!”

JOOHEE YOON, SHOW US THE WAY!!!
My face when risography didn’t become the next dominant style.

Maybe it’s too gritty, indie, or artsy but I don’t think silkscreen/risograph is making headway as a dominant style for the 20s. That’s okay, I’m used to being wrong (I thought pencil was going to take over the 10s solely on the incredible appeal of Benjamin Chaud and Isabelle Arsenault’s works and it didn’t). Digital gouache, which some might call the “Procreate” style, stole the show. You see a lot of it and I think it’s poised to stick around for a while. To be clear, I’m not throwing any shade at those works! I have a fondness the style, it pairs really well with humor and a mid-century modern design sensibility. I will say, though, that I think few people do it as well as the OG (Original Gerald).

Gerald McBoing Boing (1951)

I’m interested to know what you think. Do you agree with my breakdown above? Have I overlooked an entire style or maybe missed the boat entirely? Hit me up in the comments. For now, I’m off like the the Moth, to go grab a late lunch. See ya!

Master of this style. Remind me to do a Quentin Blake post.

UPDATE: To clear up a question from the comments: The Gerald Mc Boing Boing comparison was in reference to the style, rather than the medium. A better way to put it might be to say gouache/digital gouache looks really good with cartoonier characters. A lot of animators working in the early part of the 2000s were drawing inspiration from artists like Mary Blair. Gouache was getting a lot of play in Pixar concept art, for example. And given that there’s always some cross-pollination between animators and illustrators, it’s probably inevitable it would make its way into picture books.

left: I CAN FLY (Blair 1950), right: AN UNLIKELY ADVENTURE (Chou 2020)

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Picture Books with Jerrold

In December of 2021 I had this idea that I wanted to start a new YouTube channel where I’d talk about picture books. I wanted to do it in the style of Cartoonist Kayfabe over on YouTube. The deep dives into comic books the two hosts take are ridiculous. Nothing like that exists in children’s book publishing and I thought I could enjoy creating that kind of a program.

I drafted a few episode ideas and ran them past my family. My son suggested I name the program “Picture Books with Jerrold” and brand it PB&J (which was and still is a killer idea). I sketched up a potential logo and even filmed a pilot, as pictured below.

Look, I even got all dressed up!

And then I realized I was more interested in making books than talking about them so I ditched the idea.

Now, though, with this blog back up and running, I’m itching to talk about picture books again. I won’t be wearing a suit (probably) and I’m not diving deep (definitely), but I’m going to share books from my collection every now and then with the tag #PBwithJ. First up will be this book that has been hovering on the periphery of my mind since I saw it in a bookstore twenty five years ago and which I just purchased off ebay for the low, low price of four dollars and eighty-five cents.

Look! It even came with a CD!

Check in on Thursday, I should have it up by then.

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