What’s So Funny About Mustard?

My friend, writer Jess Yoon, posted this to Instagram yesterday.

Jess’ son is a whip-smart critic and despite the fact that I’ve been on the receiving end of one of his stinging appraisals, and that Jess herself is an excellent writer and good friend, I didn’t commiserate with her over this brutal take down of her Richard Scarry reading. Instead I replied to Jess’ post with a sassy “That’s not what’s funny about this page!”

My comment was, like most my comments, off the cuff but I know myself well enough to know that even my most random comments are based somewhere in truth. Thus, there must be a part of this scene (the climax of Richard Scarry’s automobile epic Cars and Trucks and Things That Go) that is funnier than all the others. Take a moment to appreciate this illustration, it is a Busytown tour de force. It’s simultaneously chaotic and perfectly balanced. It’s frenetic, but not frantic. And it’s funny.

Cars and Trucks and Things That Go (1974)

I’ll tell you now that I’m not going to do one of those “the whole is greater than the sum of its parts” cop-outs. We’re digging in and finding what single element is funniest part of this picture. I’ve narrowed it down to a few key pieces. Let’s start with:

PIG VERSUS SYRUP

Near the center top of the pile-up we have a pig valiantly trying to re-cork his maple syrup tanker. The expression on the pig’s face is perfect and I like that he’s pushing with his hands and feet. Still, I think it would be funnier if he was jumping up and down. And the maple syrup itself looks to have the viscosity of molasses so that’s making me think the pig should be covered in the stuff. Also, what if the characters in the car beneath were holding out a stack of pancakes? Too many missed opportunities. 4/10

WE ARE THE EGGMEN, GOO GOO GA JOOB

It’s easy to take Scarry’s words for granted but the phrase “egg men” is wonderfully delightful. It’s fun to think about delivery people dropping off eggs by the dozen at doors around town, but we’re snapped out of that reverie by the text which veers swiftly into seatbelt safety. 5/10

CAUTION: FALLING TOMATO

This gag of the motorcycle cop being worried about a single tomato falling on his head when there is a multi-vehicle pile-up just a few feet ahead of him is very funny. It’s subtle, though, and I have to admit the only traffic enforcement personality I’m invested is Officer Flossie. 6/10

YES, WE HAVE NO BANANAS

Jess was right to center on a fountain of food being the foremost farce, but she might have focused on this banana geyser. Bananas are always funny and you can say the word in any number of funny ways. This element could have ranked higher, but its placement on the far left lets it get overshadowed by the rest of the scene. And I’m realizing now that if the falling tomato on the far right was a BANANA… hoo boy, this could’ve been the funniest gag on the page. As it is… 7/10

WE’RE GOING TO NEED A BIGGER TRUCK

Mistress Mouse has the perfect reaction to the scale of this accident. You pair this with the “It will probably take her a MILLION YEARS to fix everything” line at the top of the page and you have a solid 8/10.

WE’RE GOING TO NEED A BIGGER BAND-AID

Look at the size of that band-aid! 8.5/10

FLOSSIE TAKES FLIGHT

Flossie’s pursuit of Dingo Dog throughout this book has been consistently funny and her doing an Evel Knievel leap over this mountain of smashed trucks is exactly the climax this story deserves. Flossie’s expression (not to mention her hat) remains surprisingly impassive which is the joke, but I feel like wouldn’t have minded seeing a bit more fire in her eyes. That moment’s saved, rightfully, for the last page when Flossie finally catches up with Dingo but that sacrifice leaves this at 9/10.

Which brings us to…

The fact that I was just made aware I missed the joke entirely. You see, I was scrolling with the sound off and completely missed the audio Jess had added to her story.

Jess yelling “MUSTARRRRRRRD!” is a good 10/10 but her kids’ lukewarm reaction to it is an 11. My cluelessness and the fact that I wrote a whole dang post about this when I’m actually on deadline? Tragic. It’s not the slightest bit funny.

SMDH.

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Wanted: Zamboni, Slightly Used

I’m in the market for a new favorite word.

Remember my watchword picker? Those words were crowdsourced from an Instagram favorite word poll. I had done something similar back in Twitter days where I traded a chance to win a free session of my “Dummies for Authors” class for new followers’ favorite words. People liked this idea, I guess, because I received in total 108 words. Of those 108, four were SERENDIPITY.

(PERSNICKETY was picked three times)

Now, I’m not judging anyone’s choice of favorite word, but seeing SERENDIPITY appear so often made me realize there are two ways to look at a favorite word: you can like the word for how it looks and sounds or you can like a word for its meaning.

To me, SERENDIPITY belongs in the latter category. I subscribe to serendipity and I have great trust in things falling into place but I don’t know if saying the word gives me any particular pleasure. “IPITY” is a fun chain of letters to pronounce, but the “S” start seems severe. Overall, I think the sound of “CHANCE” is better matched to the meaning of random but meaningful coincidences.

So this brings us to me. Previously (up until, like, twenty minutes ago) my favorite word was ARCHIPELAGO. But to be honest, I appreciate it more for the image of exploration it conjures than I do for how it sounds. “PELAGO” is nice, but if that’s my favorite part, I may as well pick PELICAN for my favorite word. But I don’t like PELICAN that much.

My friend Kristan (who is a poet and who I trust on the subject of favorite words) has SHAMPOO as her favorite word. The “SH” start and the “OO” end… settling into the “M” before popping with the “P”… this very well could be the perfect favorite word but it’s not quite for me.

Technically, this is an “ice resurfacer”.

ZAMBONI is a great word but I can’t pick it because that’s my friend Jason’s favorite. SPELUNK might win in both being fun to say and carrying a fun meaning (caves! exploration! diamonds! bats!) but that’s my son’s.

I should maybe turn this matter over to word expert (and my Invisible Things collaborator), Jennifer Thomas. I have no doubt she could recommend something lovely. Maybe SUEDE, SOLIGENE, or SUSURROUS. You know, all these S words are making me thing that maybe the answer is right in front of my face. Shampoo Kristan once mocked up a cover for self-help books as written by members of our families. This is what she imagined I would write:

So! The next time I’m asked what my favorite word is, I’ll say:

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“The Hungry Typewriter” or “A Dwindling Assortment of Visual Iconography”

Last year, over on Twitter, illustrator Lee Gatlin posted this sketch:

source: https://x.com/neilaglet/status/1754195214728597775

It made me think about a topic that’s been nagging at my mind in recent years. Namely, I have a worry that that young people’s visual literacy is dropping at an alarming rate. Why is this a concern to me? Let’s talk about CRT TVs.

Computer monitors (which essentially looked like CRT TVs) were a big staple in my early career as an illustrator. I worked mainly in kids educational media and was often called on to draw kids sitting around computers. These computers were big and bulky and hard to draw in an appealing way. I always kind of wished there was a better looking computer. And then came the candy colored iMacs.

It’s made of bubble gum and happiness.

That was an exciting moment. I actually remember the first time I drew one of those. They were fun, friendly, and gave me the hope that maybe we were entering a new golden age of design. Maybe we’d get back to things like this:

It’s made of alien technology and hope. photo credit

As an illustrator, you want to draw interestingly shaped and proportioned things. When you do this your imagination runs wild, and connections happen in the most unexpected ways. Could a TV double as a fish bowl? Maybe the TV is full of teeny tiny actors who put on shows just for you? Maybe the TV can be mixed with other types of electronic or mechanical gadgetry? The possibilities seemed endless.

Tex Avery got it.
Phil Lord and Christopher Miller did too

The educator in me thinks a lot about how illustrations help shape how kids see the world. At their best, picture books are gateways to imagined worlds and a kid who reads picture books can learn to create their own imagined worlds, and then their own real worlds. The artist in me wants to draw worlds rich in design and in meaning. I hope that these worlds inspire kids to make their own, better worlds. I might draw a bubbly computer, but maybe the next generation will draw a bubbly computer with wings, that works off solar energy and delivers educational programming to kids all over the world. Endless possiblity!

But, sadly, it was only a year or so later that the first iPhone came out and very soon all tech was designed to be a black rectangle. TVs? Black rectangle. Computers? Black rectangle. Telephones? Black rectangle. Digital books? Black rectangle. Everything is a black rectangle these days and it depresses me.

it depressed them too

One of the most magical things in the world to me when I was a kid was the toy store. San Francisco had a four story tall FAO Schwarz, San Mateo had the shorter (but wider!) Talbot’s Toyland. Both are gone. Do they make sense in books anymore? Would a young reader understand what a toy store is? 3 Magic Balls was one of my nephew’s favorite stories. I read it to him dozens of times.

3 Magic Balls (2000)

When kids today grow up and become illustrators themselves, what will they draw? The toy aisle at Walmart?

Okay, I just said “kids today”. It’s totally possible I’m indulging in Boomer Doomerism—after all, Corduroy took place in a department store—maybe none of this is a big deal but I can’t help but think that it is.

Corduroy (1968)

Other things that are going extinct that makes our world poorer:

Bus drivers

Last Stop On Market Street (2015)

Newspapers and paperboys

The Paperboy (1996)

Paper maps

Everything I Know About Pirates (2000)

Colorful elders

The Frank Show (2012)

And anything Richard Scarry drew.

One time my nephew and I were watching old cartoons and we saw an old Mickey Mouse short in which Mickey and Donald ate corn on the cob. They did it like all good cartoon characters did, thus:

tika-tika-tika-ding!

My nephew said “Why are they eating like that?” I explained they were mimicking the action of an old typewriter. His reaction: “Oh.” It didn’t diminish his enjoyment of the gag that he didn’t know what a Remington was. And his curiosity was fired up for a moment so I dunno, maybe none of this is such a big deal. But, still, those damn black rectangles.

Tek (2016)

So… is there a point to any of this? So much of what I’m describing is out of our control. Apple isn’t going to suddenly make cartoonishly round iPhones again and Toys R Us has long ago declared bankruptcy. I guess what it comes down to is that the job of the children’s book illustrator has become more important than ever. Sounds dour and dire (and maybe self-aggrandizing) but it’s entirely possible picture books have become the best last stand against the death of imagination. So let us fill our books with the richest, most beautifully imagined worlds we can conjure. The fate of the world may depend on it.

“The Hungry Typewriter” or “A Dwindling Assortment of Visual Iconography” Read More »

Your 2025 Watchwords

Two days before New Years I saw a reel on Instagram that flipped quickly through a bunch of words. You were to take a screenshot and let word you land on be your fortune for 2025. I got mine (“connection”) and thought, “What is this baloney?” For some reason, the word didn’t connect with me and I decided to make my own reel. I put an IG story asking people for their favorite words. I collected a handful, then started writing affirmations for each. I collected some photos (many mine, several borrowed), put them in a video and set them to music. This is how it came out:

It was a lot of fun to make and it was extremely gratifying to see many people say their words resonated with recent events or thoughts in their lives. I say gratifying because although I wrote these quickly, stream of consciousness style, in the span of a single evening, each word carried a special intention. I didn’t want these to just be jokes (although GRATEFUL and SMORGASBORD lean heavily in that direction), I wanted them to have the potential of inspiring people in some way.

For those of you who are stumped by your word, I’m posting each slide below so you can read and digest them at your leisure. I’m including each word’s “too long, didn’t read” summary and, where significant, my thoughts behind the writing.

Happy New Year!

Anachronism

TLDR; use your hands, make something

Lunch

TLDR; get outside, especially if you work at home

Hullabaloo

TLDR; engage in quiet resistance

Tchotchke

TLDR; identify your emotions to help process them

Mashed Potatoes

TLDR; embrace chaos

Milieu

TLDR; choose your friends wisely, be a good friend

Cavalcade

TLDR; research before panicking

Spumoni

TLDR; you can still find joy in the memory of lost things

Crisp

TLDR; don’t worry what others think of you

note: this comes from a true story. I posted a video of me eating celery over on TikTok. I was test running an idea where I’d eat celery and then stitch it to a video of a rhinoceros eating celery (in celebration of Big Rhinoceros, Little Rhinoceros). Someone commented “I peed in your celery” and although I seldom care about comments on social media, this one really got to me!

Cacophony

TLDR; listen to your heart/trust your intuition

Grateful

TLDR; be grateful, even for the worst pun you ever read

Shampoo

TLDR; focus on that which is essential, let the rest wash away

Smorgasbord

TLDR; branch out of your comfort zone

Drawer

TLDR; practice introspection, allow yourself the opportunity of discovery

Aubergine

TLDR; be yourself!

Googly Eyes

TLDR; it’s never too late

Spelunk

TLDR; look for the light, hope

Sit-Spot

TLDR; you are not separate from nature, respect that

Vivacious

TLDR; live boldly

Sussuration

TLDR; spend more time in contemplation, less in reaction (also, get off social media)

Ratty Sneakers

TLDR; practice empathy

Discombobulate

TLDR; don’t try to reason with people who argue in bad faith

Love

TLDR; love thy neighbor

Sumfin’ Gleebus

TLDR; your future is yours

note: these were submitted separately but I was inspired to merge them together into one entry

Preposterous

TLDR; be curious

note: there’s a bigger story behind this one, but I’m going to save it for another day.

Listening to:

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Pun Valley Serenade, Now with Extra Wildebeest

Sometime ago, over on Twitter (yes, it’s my first #FromTwitter post!), @FuseEight posted this:

I responded with:

Now, that’s an old pun. I read it in a kids joke book years ago and it’s been hanging around in my head since then. I had enough characters leftover in my tweet to credit it to “traditional” but I thought doing so would diminish the joke. But posting it without credit and leaving the implied possibility that this was my own creation left me feeling icky. So, I did what any other masochist would do, I gave myself a penance: write enough original Chattanooga Choo Choo puns to prove I could have written that one. So, I followed up immediately with:

That felt better. Nougat is great. “Chew-Chews” is charming albeit a bit obvious. So, I pushed it further. This one comes in the form of a fable:

Wait for it…

So, at this point, I’m actually feeling well enough to let it go and a wiser head (@SteveJankousky) gently suggests some prudent bud nipping is in order. Betsy, however, senses there’s yet untapped potential in the phrase.

So I follow with:

You’ll notice a large break between Chatty Newt and Crabby Nudist. Believe it or not, I spent a good portion of those three hours wondering if this next variation was something I wanted to post. It came to me before Crabby Nudist, in fact, but I sat on it for a bit. Here it is:

See, the opening line to Chattanooga Choo Choo is “Pardon me, boy” and I know that “boy” is incredibly loaded. It’s a problematic term, obviously, but in the song, it refers specifically to Pullman Porters. In the late 1800s, George Pullman, head of the Pullman Palace Car Company, hired Black men (and only Black men) to be porters, the stewards of his luxury railway cars. Most of these men were recruited from former slave states in the South and I believe the job was a coveted one. It was a proud position. Being a Pullman Porter gave these men a rare opportunity for employment (and travel). Despite that, the fact that their professional position was called “boy” proves some pretty heavy racism followed them into their new positions.

I wondered if replacing “boy” with “Roy” was disrespectful to the history of Pullman Porters, then I wondered if one can ever reclaim problematic histories with humor (not that this one is mine to reclaim), then I wondered if there’s a measure by which one can (a trauma versus humor graph) and then I finally wondered if I wasn’t just overthinking the whole thing. In the end, I posted it but I felt like the tweet needed an asterisk. So here I am, seventeen months later, adding it.

With your permission, let’s move on.

The next one is the worst of the batch. It requires a very specific type of pop culture knowledge (newspaper comic strips from the 80s) and a very specific cultural experience (cutting out newspaper features and sticking them with magnet to fridges). It piggybacks off the previous pun (reintroducing Roy and newspapers for no good reason) but messes up the premise—why am I rewarding the paper thieving Roy by giving him solid gold fridge magnets?

You could argue that in gags like this, you can reach a saturation point where the stupider the joke, the funnier it becomes (see Norm MacDonald’s Moth joke). But in this case I don’t think it’s dumb enough to be called a good dumb joke. It’s just clumsy. I regret few things in my life but I regret Cathy Nuggets. It did, however, give inspiration for the next pun which might be one of my favorites:

“Soy” felt okay to me, maybe because it’s so far removed from the original, and I really like Catatonic Tofu. I felt this was as good a place as any to wrap it up but not long after logging off, I had one final idea. The next morning, I posted it:

Before I give you that last pun, let’s reflect. What lesson or lessons have we learned today? Well, besides that I’ll take any opportunity to pun it up (the title of this post itself is in reference to the movie that introduced Chattanooga Choo Choo, SUN VALLEY SERENADE), and that I’ll take any opportunity to interrogate a single word’s meaning six ways from Sunday, there’s this: the best part of these jokes, for me, is the set up. Yes, there’s a lot of satisfaction in finding the right alliteration and rhyme to make the pun work but for me the true joy is in the journey. I like the premise that there’s a dating scene for frogs, that there’s a bunch of naked people having their picnic thwarted not by ants or wasps but by a nearby field of blooming flowers, and that there’s a vet somewhere in my neighborhood who sees castrating African megafauna as a routine procedure.

A common piece of advice given to people writing in rhyme is that the rhyme must serve the story (we can talk about whether or not I agree with this in a separate post). I think the same should be said of humor in general and wordplay in particular. So there you go. Today’s lesson: give your puns porpoise.

I wasn’t sure how to end this post. I wanted to write one last Chattanooga pun that would drive the message home but none sprung to mind. I might have had more time to come up with something, but I spent a large part of this weekend at a synagogue with a close Jewish friend. It was lovely but as I observed the services, I was surprised to see in attendance a large number of worshippers who had only recently converted to Judaism. I had expected the congregants to be long-time members and I whispered as much to my friend. Little did I know the rabbi was standing right behind us! I was mortified. But the rabbi smiled kindly and motioned for me to come closer. I leaned in and heard him say, “Pardon me, Goy. Shabbat is now a time for new Jews.”

I’ll be here all week.

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